Job Title: Consumer Insight Analyst II

Reports to: Senior Marketing Manager, SHEIN X

Job Location: Los Angeles, CA, USA

Job Status: Exempt

About SHEIN

SHEIN Distribution Corporation distributes SHEIN's products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein.

Position Summary

Our Senior Specialist will be responsible for the trend forecasting and product development at SHEIN X. The candidate will report to the Senior Marketing Manager in a fast-paced working environment. Our ideal candidate will be adept at using data to identify upcoming fashion trends, collaborating with designers, and creating strateiges that drive the success of our collection. Your data-driven insights will inform collection themes, product designs, and seasonal strategies to ensure our collection resonate with customers and achieve sales targets.

You’re not only analytical, but also a fashion insider who is goal oriented, passionate to work with creators, and a team player. Who we’re looking for: a forward-thinking, hardworking, diligent, self-starting individual with the mindset that this is more than just a job, this is your career. You wear many hats, chase after your dreams, and are comfortable with picking up the slack wherever needed. You’ll be able to bring your groundbreaking ideas to SHEIN.

Job Responsibilities

• Trend Forecasting & Collection Theme Development
• Analyze fashion trends, consumer behavior, and market data to forecast upcoming apparel collection themes.
• Use industry reports, social media trends, and cultural insights to predict key color palettes, silhouettes, and styles for the upcoming seasons.
• Identify and evaluate potential designers to collaborate with, based on their design aesthetic, portfolio, and alignment with brand vision.
• Product Development Planning
• Work with cross-functional teams to create a comprehensive product development plan, ensuring alignment between design, production, and merchandising.
• Develop detailed seasonal briefs and provide key product insights to guide the design process, balancing creativity with data-driven insights.
• Monitor product development timelines and ensure timely delivery of collections to meet market demands.
• Data Analysis & Performance Recaps
• Analyze sales performance, consumer feedback, and market data to evaluate which products performed well and which did not.
• Create actionable reports and presentations summarizing the performance of past collections, providing insights and recommendations for future collections.
• Utilize data analysis tools to track trends, spot emerging opportunities, and refine merchandising strategies.
• Collaboration with Designers & Cross-Functional Teams
• Work closely with designers to ensure alignment between trend forecasts and the final product designs.
• Provide input and feedback to designers throughout the product development process, helping to shape designs that resonate with our target audience and meet sales objectives.
• Collaborate with sales and marketing teams to ensure the products align with the overall brand messaging and marketing campaigns.

Job Requirements

• Bachelor’s degree required, preferably in Fashion, Fashion Merchandising, Business, Data Analytics, or related field is preferred.
• Minimum 3-5 years of experience in fashion and/or fashion merchandising, trend forecasting, or product development within the fashion industry is preferred.
• Strong analytical skills with experience using data analysis tools (e.g., Excel, SQL, or similar) to drive decision-making.
• Proven ability to forecast trends and create successful merchandising strategies that meet sales and customer needs.
• Excellent communication skills, with the ability to collaborate effectively with designers, cross-functional teams, and senior leadership.
• A keen eye for fashion trends, strong understanding of the fashion lifecycle, and a deep passion for the industry.

Pay

$67,200.00 min. - $86,400.00 max annually. Bonus offered.

Benefits and Perks

• Healthcare (medical, dental, vision, prescription drugs)
• Health Savings Account with Employer Funding
• Flexible Spending Accounts (Healthcare and Dependent care)
• Company-Paid Basic Life/AD&D insurance
• Company-Paid Short-Term and Long-Term Disability
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
• Employee Assistance Program
• Business Travel Accident Insurance
• 401(k) Savings Plan with discretionary company match and access to a financial advisor
• Vacation, paid holidays, floating holiday and sick days
• Employee discounts
• Free weekly catered lunch
• Dog-friendly office (available at select locations)
• Free gym access (available at select locations)
• Free swag giveaways
• Annual Holiday Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages

Job Title: Consumer Insight Analyst II Reports to: Senior Marketing Manager, SHEIN X Job Location: Los Angeles, CA, USA Job Status: Exempt About SHEIN SHEIN Distribution Corporation distributes SHEIN's products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein. Position Summary Our Senior Specialist will be responsible for the trend forecasting and product development at SHEIN X. The candidate will report to the Senior Marketing Manager in a fast-paced working environment. Our ideal candidate will be adept at using data to identify upcoming fashion trends, collaborating with designers, and creating strateiges that drive the success of our collection. Your data-driven insights will inform collection themes, product designs, and seasonal strategies to ensure our collection resonate with customers and achieve sales targets. You’re not only analytical, but also a fashion insider who is goal oriented, passionate to work with creators, and a team player. Who we’re looking for: a forward-thinking, hardworking, diligent, self-starting individual with the mindset that this is more than just a job, this is your career. You wear many hats, chase after your dreams, and are comfortable with picking up the slack wherever needed. You’ll be able to bring your groundbreaking ideas to SHEIN. Job Responsibilities Trend Forecasting & Collection Theme Development Analyze fashion trends, consumer behavior, and market data to forecast upcoming apparel collection themes. Use industry reports, social media trends, and cultural insights to predict key color palettes, silhouettes, and styles for the upcoming seasons. Identify and evaluate potential designers to collaborate with, based on their design aesthetic, portfolio, and alignment with brand vision. Product Development Planning Work with cross-functional teams to create a comprehensive product development plan, ensuring alignment between design, production, and merchandising. Develop detailed seasonal briefs and provide key product insights to guide the design process, balancing creativity with data-driven insights. Monitor product development timelines and ensure timely delivery of collections to meet market demands. Data Analysis & Performance Recaps Analyze sales performance, consumer feedback, and market data to evaluate which products performed well and which did not. Create actionable reports and presentations summarizing the performance of past collections, providing insights and recommendations for future collections. Utilize data analysis tools to track trends, spot emerging opportunities, and refine merchandising strategies. Collaboration with Designers & Cross-Functional Teams Work closely with designers to ensure alignment between trend forecasts and the final product designs. Provide input and feedback to designers throughout the product development process, helping to shape designs that resonate with our target audience and meet sales objectives. Collaborate with sales and marketing teams to ensure the products align with the overall brand messaging and marketing campaigns. Job Requirements Bachelor’s degree required, preferably in Fashion, Fashion Merchandising, Business, Data Analytics, or related field is preferred. Minimum 3-5 years of experience in fashion and/or fashion merchandising, trend forecasting, or product development within the fashion industry is preferred. Strong analytical skills with experience using data analysis tools (e.g., Excel, SQL, or similar) to drive decision-making. Proven ability to forecast trends and create successful merchandising strategies that meet sales and customer needs. Excellent communication skills, with the ability to collaborate effectively with designers, cross-functional teams, and senior leadership. A keen eye for fashion trends, strong understanding of the fashion lifecycle, and a deep passion for the industry. Pay $67,200.00 min. - $86,400.00 max annually. Bonus offered. Benefits and Perks Healthcare (medical, dental, vision, prescription drugs) Health Savings Account with Employer Funding Flexible Spending Accounts (Healthcare and Dependent care) Company-Paid Basic Life/AD&D insurance Company-Paid Short-Term and Long-Term Disability Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident) Employee Assistance Program Business Travel Accident Insurance 401(k) Savings Plan with discretionary company match and access to a financial advisor Vacation, paid holidays, floating holiday and sick days Employee discounts Free weekly catered lunch Dog-friendly office (available at select locations) Free gym access (available at select locations) Free swag giveaways Annual Holiday Party Invitations to pop-ups and other company events Complimentary daily office snacks and beverages